Ensuant's Blog

Written By: Susan Jeffers

Things we learn along the way… 

• Build your customer base from the word go.
• Customers always, always comes FIRST
• Sense of Urgency is key to success
• Trust & Believe, in yourself, your idea and your people
• Weekends cease to exist
• Get used to being on the phone a LOT
• Get used to staring at the laptop a LOT
• Get used to hearing ‘No’ a LOT
• Listen hard and listen well
• Read, learn and never be afraid to ask, always.
• You will wear many hats all at once.
  If you can manage only a couple hats at a time, get people you trust to do the rest for you. Make sure they do it well.
• There are more downers than uppers in the world. So be prepared to go the Redbull way, get wings.
  And a thick skin..
• Sell your product, even before it exists.
• Sell your company vision to get the right people to believe in you.
• Build your company with the best folks you can find.
• Build on your product & solutions every chance you get.
• Keep an eye if not two, on Cash Flow.
• Optimize your business operations as much as possible as soon as possible.
• Get used to dirty competitor tactics
• Patience is always key.
• Give people a second, maybe a third chance.. after that, well, you’ve got a business to run.
• A good way to kill yourself is to try and make everyone happy at the same time, or you could die trying.
• You have got to make it fun, fun does not just happen.
• There is no such thing as luck, only 10, 000,000 hours of pure unadulterated hard work, with a smile.

Most importantly, get a cook, cleaner and if you can afford one, a masseuse & a bartender. Cheers!